The whole shelf
Every brand listed in your category, including the ones you’ve never heard of.
Map your competitors
Every brand on your shelf, and its share.
Ask it like:“Who am I actually up against on the shelf?”
One run, start to finish
- Share of shelf
- Competitive landscape
Who am I actually up against on the soda shelf?
- Counted 207 soda listings, brand by brand: 23 brands, but three of them hold 73.4% of the listings.
- Priced the brands on the shelf
OLIPOP holds 49.8% of the listings at $35.99 a pack. Zero Poppi is next at 16.4%, priced at $29.88, then Bloom Nutrition at 7.2% and Coca-Cola at 4.3%. The other 19 brands share the rest.
What you get
Their share
Each brand’s share of the listings, and of the conversation.
Their moves
A competitor’s pricing over time, and what it actually sells.
Questions about this one
That is the point of it. Share of shelf and Competitive landscape read every brand listed in your category across the 300+ retailers we cover, not only the ones you name.
Price and position
Related use cases
Price and position
Price your launch
The band around your target price, who sits in it, and how much of it is on promo.
Price and position
Price for wholesale
Where your MSRP sits in the category’s price tiers, and the wholesale price that leaves the retailer its margin.
Price and position
Choose your first flavor
The flavors and pack types your competitors already sell, what each sells for, and where the gaps are.
Why wait?
Test out the MCP today with Claude, Codex or the agent of your choice.
Who am I actually competing with?
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