Why not just use ChatGPT?

ChatGPT is a general-purpose AI assistant. Synthia is built around the specific questions CPG founders ask, and connects those questions to CPG data, live market signals, and sources beyond the public web.

Does Synthia send anything on its own?

No. Synthia can prepare emails, pitches, briefs, and other actions, but you stay in control. Nothing gets sent without your approval.

Is this for me if I only have a waitlist?

Yes. Synthia can help before you launch: from understanding your category and competitors to setting a price, finding whitespace, researching retailers, and building your launch plan.

Do you have Whole Foods / Sprouts / Target store POS?

Not those banners’ in-store POS files. We cover the e-comm shelf across 300+ retailers, refreshed continuously, and we label where coverage is thin.

Will it tell me if it’ll sell?

No AI can predict that with certainty. Synthia can surface the signals behind the opportunity: pricing, competition, availability, demand, attention, and category dynamics, so you can make a more informed decision.

How does it pay for data?

Synthia can access paid data sources and APIs as part of its workflow, so you don’t need to maintain a separate subscription for every source just to answer one question.

AI for CPG founders.

Own your category.

Get a live view of your category, from prices and promotions to competitors, creators, and consumer demand, using data beyond the public web.

Ask Synthia

175K+ listings, 300+ retailers

Over 11K brands, refreshed weekly.

Liquid Death Native

Glossier

Gymshark

StanleyPacifica OLIPOP

Liquid Death Native

Glossier

Gymshark

StanleyPacifica

Category read

protein soda

Target

$4.99

SKUs in band

62%

on promo

$4.49–$5.49

price band

Promo mix

On promoList

JunJulAugSep

E-comm shelf + social, refreshed 2026-09-23

Is $4.99 a competitive price for protein soda?

Searching prices for protein soda

Price band

Price bandPromo readComp set

Ask Synthia what you need…

Capabilities

Everything you need to understand your category.

Ask one question. Synthia brings together the shelf, the numbers, and the conversation behind it, then turns the answer into something you can use.

Analyze prices

The band around your target price: how many SKUs sit in it, and who owns each tier.

Track promos

Who’s on deal this week, how deep it goes, and what the “list price” really means.

Map competitors

The real competitive set from the shelf, including brands you’d never search for.

Discover what’s rising

New and fast-growing brands before they’re obvious, with the momentum behind them.

Run the analysis

Concentration, availability, inflation, retailer mix, assortment, and price gaps.

Read the conversation

Who has attention on TikTok and Instagram, what’s driving it, and where it’s moving.

Need it in the deck? Export any chart or answer as an image. The output is yours, not just another answer buried in a chat.

Ask Synthia

The right context

The right data,in the right context.

The shelf, the prices, the brands, the conversation, and your own Shopify data. Synthia reads them against the question you actually asked, and returns one sourced answer. Every use case runs on it.

Your questions

E-commerce shelf

Pricing and promos

Brands

Competitors

Social

Creators

Your Shopify data

Data points found

Your questions

E-commerce shelf

Pricing and promos

Brands

Competitors

Social

Creators

Your Shopify data

Data points found

How it works

From category questions to real decisions.

Ask in plain language. Synthia checks live CPG data and hard-to-access sources before it answers, then takes the next step for you.

Ask

It starts like any AI chat.

Pricing, competitors, creators, a buyer pitch. No setup, nothing to upload.

Check

But it checks the shelf first.

A regular chat answers from what it memorized months ago. Synthia pulls this week’s prices, the historical data behind them, who holds the shelf, and what people are posting, and shows where every number came from.

Price historyRising brandsShare of shelf

Explore

We’re launching a prebiotic soda next month. Where do we price the 12-pack, and what are people actually asking for?

Ask Synthia what you need…

Access

Then goes beyond the public web.

Synthia can access sources that normally sit behind logins, subscriptions, and paid APIs, and bring the answer back into the same workflow.

Buyer emailsBuyer phonesCreator audiencesOther paywalled data

Act

Synthia does more than answer.

Find the buyer. Draft the pitch using your actual shelf data. Find the right creators. Write the outreach. You review it. You approve it. Synthia does the rest.

Finds the buyerWrites the pitchSends from your email

Get me in front of the beverage buyer.

Ask Synthia

Use cases

Price it, place it, and get people talking.

From the price band to the buyer’s inbox: Synthia does the research and turns it into something you can use.

Position the product

Know where you fit before you set the price.

Find the competitive price band, see who owns each tier, understand the gaps, and turn the analysis into a pricing page for your deck.

Explore this use case

Make the pitch

Find the opening on the shelf.

Map the assortment, identify whitespace, find the right buyer, and build a pitch around what that retailer actually carries.

Explore this use case

Own the conversation

Find the people already talking about your category.

Discover relevant creators, understand their audience and content, identify who’s worth a sample, and prepare personalized outreach.

Explore this use case

And the work doesn’t disappear into a chat history. Pin any answer to a dashboard that stays current, then ask Synthia about it whenever you need.

Ask Synthia Explore all use cases

Why not just use your AI chat?

The data your chat doesn’t have.

Same models, same chat. Behind it: live CPG data, sources a regular chat can’t reach, and the ability to act.

A regular AI chat	Built for CPG Synthia
General-purpose	Built specifically for CPG
Relies primarily on its training and what you provide	Connected to live and proprietary CPG data
Public-web research	Access to hard-to-reach sources
You do the research	Researches the market for you
You turn the answer into an output	Turns findings into briefs, pitches, dashboards, and actions

A regular AI chat
General-purpose
Synthia
Built specifically for CPG
A regular AI chat
Relies primarily on its training and what you provide
Synthia
Connected to live and proprietary CPG data
A regular AI chat
Public-web research
Synthia
Access to hard-to-reach sources
A regular AI chat
You do the research
Synthia
Researches the market for you
A regular AI chat
You turn the answer into an output
Synthia
Turns findings into briefs, pitches, dashboards, and actions

One AI for the whole CPG job.

Ask Synthia

Try it

See what Synthia can find for your category.

Join the waitlist and we’ll open the dashboard with a live read of your category. Check it against the shelf.

Join waitlist

A live read

protein soda, target $4.99 Checkable Run

41 SKUs in the $4.49–$5.49 band. 62% on promo. Median advertised promo $3.99.

protein sodaCheckable tonight

Check any of these against the product page.

FAQ

Questions founders ask

Synthia is an AI agent built specifically for CPG founders. It combines conversational AI with live market data, proprietary CPG datasets, and access to sources that ordinary AI tools can’t reach.

For developers

Prefer to build?The MCP is live.

The same data Synthia runs on, as MCP tools your agent can call. No API key and no account: payment is the auth.

$npx @syntalic/mcp-server --setup

Multi-chain wallet generated

Claude Code configured

Back up your keys before funding

Developer setup Browse the tools

Pricing

Join the waitlist.Or pay per query.

The dashboard opens to the waitlist first. The API is live now: pay per request in USDC, no account required.

Dashboard

Waitlist

Coming soon

Join the waitlist. We’ll open the dashboard with a live read of your category.

What you get

Plain-English chat and charts
Saved dashboards
Scheduled refresh and alerts

MCP

$0.01/ query

Live

Skip the UI. Pay per request in USDC. No seats, no minimums.

What you get

Per-query in USDC
x402 / MPP, no API key
Every tool, as raw JSON
MCP server + OpenAPI

For developers

Own your category.

Join the waitlist for the dashboard, or try the MCP today.

Try it now View MCP docs