Benchmark
Engineered to beat generic AI
Synthia beat ChatGPT on 41 of 43 founder questions, judged blind. Two were a tie, and ChatGPT won none.
Every question, judged blind
How often the judge picked Synthia, out of 43 questions.
- Makes the call41 of 43A price to act on, and why.
- Like for like37 of 43Matched size and channel.
- Specific, checkable40 of 43Names products and stores.
- Clear on estimates32 of 43What it read vs estimated.
Method
How we judged it
Four kinds of question founders bring to an AI most often, price, pack sizes, wholesale and price history, each asked in a brand’s own workspace.
01
Same question, both assistants
Synthia answered inside a brand’s workspace, with its files to hand. ChatGPT answered in a fresh chat each time: signed in for 15 questions, logged out for 28.
02
A blind judge, both orders
The judge read both answers without knowing which was which, then again with the order swapped. A side wins only when it is picked both times.
03
Four points, then a verdict
It marked who made the clearer call, compared like for like, gave checkable specifics and was clear about what it measured, then picked the answer the founder would rather act on.
Bring Synthia your hardest question
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