The AI analyst for CPG founders.
Focus on growing your brand,not on data analysis.
200K+ listings, 300+ retailers
Product overview Where you stand on price, share and promos, for each product type.
Learn morePrices tracked across 11K+ brands, including
- Liquid Death
- Gymshark
An analyst that knows your shelf. Live CPG data, an agent that does the work, and tools no other AI can use.
- 01
Live shelf data
Prices, promos, brands and social posts, read daily across 300+ retailers.
- 02
An agent that does the work
It writes to buyers, sends merch and drafts content, all from one chat.
- 03
Tools no other AI has
Synthia pays per call for the tools it needs, so it goes further than any chat.
Pricing
Price with confidence
See where you sit against every competitor on the shelf, who moved, and how deep their promos go.
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Shelf
Find the whitespace
Every brand on your shelf by price, where you have nothing, and who is launching into it.
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Built on live shelf data
Prices read daily across retailers and brand stores.
- 200K+Listings
- 11K+Brands
- 300+Retailers
- 1M+Price observations
Social
Hear what the shelf is saying
Search interest, sentiment and creator posts for you and every competitor, in one place.
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Agent
You ask: “What should I charge for my new flavor?”
Synthia reads Data, Tools, CPG, Social sources and turns them into:
- Analysis across multiple data sources
- Decisions made easier by insightful data
- Actions taken for you to make life easier
Better answers to any question
Synthia connects data across many sources
Better answers to any question
Synthia connects data across many sources
Benchmark
Engineered to beat generic AI
Synthia beat ChatGPT on 41 of 43 founder questions, judged blind. Two were a tie, and ChatGPT won none.
Question
How have hot sauce prices moved online over the last three months?
ChatGPT“I can’t reliably establish whether the overall market’s typical price rose or fell over the last three months from publicly available data.”
Synthia
“Over the last 90 days, the typical like-for-like price of hot sauce sold online in the US rose about 1.4%. That is effectively flat, because most products did not change price.”
Question
A grocery retailer wants my 16 oz jar of pasta sauce, which sells for $10 on my site. What should my wholesale price be?
ChatGPT“I would initially target a wholesale price of $5.00 per jar. That gives the grocery retailer a 50% gross margin if they sell it at your $10 retail price.”
Synthia
“Open at $6.99 a jar, and don’t go below $6.49. That assumes the grocer shelves it at about $9.99, matching your Target price and your own site, and takes a 30% retailer margin.”
Question
I sell a box of 12 protein bars for $34.99. How does that compare with what sells online?
ChatGPT“Your price of $34.99 for a box of 12 works out to $2.92 per bar. My assessment: you are positioned in the premium segment of the protein bar market.”
Synthia
“Your $34.99 box works out to $2.92 a bar, about 9% above the typical protein bar online in the US. That puts you in the upper-middle of the shelf. I’d hold the price…”
Question
I sell hot sauce and I’m about to reorder packaging. Which pack formats and sizes are on the online shelf?
ChatGPT“My main finding: the US online hot sauce shelf is heavily concentrated around the traditional 5 oz glass bottle, but there are several opportunities to differentiate through packaging rather than just flavor.”
Synthia
“Reorder 5 oz bottles first, then 2 oz minis for gift sets. Squeeze bottles and 9–12 oz bottles look like the thinnest parts of the shelf.”
Proof
Used by brands and agents
Founders read their shelf in Synthia. Agent platforms list it, so their agents can buy its data per call.
Brands
Founders read their prices, their shelf and their competitors in Synthia.
PonchoAI agents with 3,000+ tools
x402scanThe x402 ecosystem explorerAgents
Agent platforms list Synthia, so their agents can buy its data per call, over x402 and MPP.
mppscanThe MPP explorer on Tempo
pay.shAgentic payments on SolanaYour brand next
Request an invite and get 1,000 free credits.
Request inviteQuestions founders ask
Synthia is an AI analyst built for CPG founders. You ask in plain English and it answers from live data: prices and promos across a catalog of 200K+ online listings, plus what people are saying on TikTok, Instagram and Reddit.
ChatGPT is a general-purpose AI assistant. Synthia is built around the specific questions CPG founders ask, and connects those questions to CPG data, live market signals, and sources beyond the public web.
Yes, when the numbers come from real sources. A general chatbot writes a confident answer from what it remembers or can find. Synthia calls tools that read the shelf and the social conversation and answers only with what they return, with the source beside every number. It doesn’t replace surveys, store sales data, or your judgment about what to launch. It replaces the slow part, the digging.
You can pay per question instead of per month. Synthia’s catalog tools are free, and most paid reads cost 1 to 3 cents a call (Share of shelf, which maps your competitors, is 1 cent; Price bands is 2). No call costs more than 10 cents, and a question usually makes a handful of them, so an answer costs cents, with no seat and no minimum. That is how the MCP works today. The dashboard is invite-only for now and has no price yet.
Every number comes from a tool’s response, not from the model’s memory, and the source is shown beside it. Answers are tested the same way: a number that doesn’t match the tool response counts as a failure. Where the data behind a read is thin, Synthia says so and gives it as direction, not a verdict, and the free Coverage map shows where the data is solid and where it is thin before you spend.
Not quite. Synthia is the AI analyst you talk to. Syntalic is the data and API that Synthia runs on. Synthia is built on Syntalic, and Syntalic is also open on its own for developers.
Prefer to build with code yourself? If you’d rather work in the terminal than in visuals and charts, this is for you.If you’d rather work in
the terminal than in visuals and charts, this is for you.
Use the MCP directly.Use the MCP directly from your terminal. Pay per call, from $0.01.
Works with
Pay with
$npx @syntalic/mcp-server --setup
Payment wallet created
Claude Code configured
Back up your keys before funding
# then ask your agent
>Who dropped price this week?
>Which creators talk about soda?
>Am I priced too high?
>Find me retailers to pitch
Bring Synthia your hardest question
Request an invite, or talk to us about a custom package for your brand.